Alexander Koç

Steering multiple client accounts in parallel, from scoping to delivery.

• Project and account lead for e-commerce, platform and web clients across retail, consumer goods and industry
• Managing development teams of up to 10 members across projects of varying complexity
• Shopware operations and PIM strategy, including an Akeneo proof of concept
• GA4 tracking concepts, funnel analysis and KPI dashboards
• Commercial model design: retainers, support contingents and capacity planning
• Member of the internal AI Task Force

Reporting to the owners. Responsible for the company’s full digital and technology stack.

• Leading the EU e-commerce expansion, from business plan and entity setup to fulfilment and cross-border logistics
• Architecting the commerce stack: Shopify, Nebim V3 ERP, payments, email marketing and shipment tracking
• Evaluating and integrating a PIM to connect ERP product data with the online store
• Building self-hosted infrastructure for analytics, collaboration and monitoring
• Owning GDPR compliance, consent management and privacy setup
• Defining brand and content strategy, including the “Atelier 1968” design language

Reporting to the CEO.

• In charge of digital marketing and digital customer acquisition
• Responsible for the creation of the web presence of the company
• Responsible for the IT infrastructure of the company
• Organizing expo events
• Coordination of influencer marketing campaigns
• Onboarding of new leads

Reporting to business unit heads & C-suite management.

• Assisting the digital business unit of a multinational insurance company
• Preparation of business cases and feasibility analysis
• High-level digital user data analysis for online policy sales processes
• Optimization and automation of business reporting processes
• Assisting in the creation of a UX design system

Reporting to CEO / CTO / team leads.

• Analyzing financial and user data
• Reporting of user metrics internally & externally
• Creating and maintaining Extract Transform Load (ETL) pipelines
• Creating shareable dashboards and a reporting practice
• Defining and monitoring OKRs with teams
• Training team for data interpretation

Reporting to the management board.

• Leading the digitization of the company’s product inventory
• Planning and executing the migration into a new ERP system
• Building a digital product and content management process (photography, product descriptions, master data)
• Responsible for digital marketing and brand development
• Contributing to the design of new jacket collections